The restaurant
Order → foodOpens flat on the table and stays put through the wait that used to need a phone.
The toy you hand over instead of the phone
Their patience runs out fast, every single day. The answer shouldn't be your phone.
20
Real fastenersEvery piece sewn in
While you cook. While you answer one email. While you finally sit down. The whining starts, and the phone is right there. But every minute on a screen is a minute their hands do nothing. Kiddo gives them 20 real things to do instead, at home and wherever you go.
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Sewn, not glued
No batteries or screens
Folds like a picture book
30-day money back
The real problem
It's not their behavior. It's their bored hands.
Your toddler's patience doesn't run out because they're difficult. It runs out because their hands get bored.
Between 18 months and 4 years, kids want to do real things. But a typical toy has one thing to do, and it's done in minutes.
The phone works because it never runs out of new things. But their hands do nothing.
Every minute your child spends consuming is a minute they're not doing.
And at this age, doing is how they learn.
Studies in JAMA Pediatrics have linked more screen time in the toddler years to fewer words between parent and child and slower progress in communication and problem-solving.1–3
How much is there for their hands to do?
A typical toy1 thing
A box of crayons1 thing
The phoneNothing, just watching
Kiddo busy board20 things
The fix
Don't take the phone away. Give their hands something better.
The fix isn't taking the phone away. It's giving their hands enough real things to do.
Kiddo has 20 real fasteners: zippers, buckles, snaps, laces and gears. Each one is a small problem your child solves on their own. When one gets boring, the next one is right there, so their hands stay busy instead of bored.
Every minute on the board is a minute they're doing, not consuming.
Where it earns its keep
Lasts longer than the crayons.
Most parents already pack something. The problem is that it buys five minutes. The board keeps going in the places toddlers run out of patience first.
The car seat
Any driveSits on their lap, so nothing falls under the seat.
The airplane tray
Takeoff to landingFits the tray with room for the snack cup, and works when screens have to be off anyway.
And every day at home: while you cook, work or just need ten minutes.
Black Friday offer
Pick your board.
For grandparents, godparents and aunties
The gift the parents will thank you for all year.
No batteries, no noise, no 200 pieces. Just something the family will actually use every day.
- Get two for €59.99: one for the family, one for your place
- Free shipping on two boards
30Day promise
Use it for 30 days.
If it's not the thing you reach for instead of your phone, send it back and we'll refund you.
Questions parents ask
What age is it for?
18 months to 4 years.
Is it safe?
Every buckle, strap and gear is sewn through the felt, so there's nothing for little fingers to pull off. It contains small parts, so always supervise play.
Will it replace screens completely?
No toy replaces every screen moment. But it gives you something real to hand them in the everyday moments you'd usually reach for your phone.
How big is it?
It folds shut to about the size of a picture book and has a carry handle, so it fits in a diaper bag.
How fast is shipping and what does it cost?
Orders ship within 2 business days. Shipping is €4.95 for one board, and free when you order two.
What if my child doesn't like it?
Use it for 30 days. If it's not the thing you reach for instead of your phone, send it back and we'll refund you.
Next time you need ten minutes, hand them something to do, not something to watch.
Ships within 2 business days · Free shipping on 2 boards · 30-day money back guarantee
Sources
- Brushe et al., "Screen Time and Parent-Child Talk When Children Are Aged 12 to 36 Months," JAMA Pediatrics, 2024.
- Takahashi et al., "Screen Time at Age 1 Year and Communication and Problem-Solving Developmental Delay at 2 and 4 Years," JAMA Pediatrics, 2023.
- Madigan et al., "Association Between Screen Time and Children's Performance on a Developmental Screening Test," JAMA Pediatrics, 2019.
This is not medical advice. Talk to your pediatrician about your child's development and screen use.